Focus on Employers

Getters don’t get – givers get.  -Eugene Benge

     It is tempting to think a job search is all about you – especially when you really need an income. The truth is successful job-seekers focus on meeting the needs of the employer. I watched this process unfold today right on my own front porch.

     A man knocked on my door. Much to my delight, he offered help with my yard work.  I laughed because I have had to bushwhack my way to the door lately and it’s obvious I need help. This was a welcome surprise! He listed what he could do for me – trim all the shrubs, mow the lawn, and take care of the Pine tree branches overhanging the sidewalk.  He said he knew I had more important things to do given my busy schedule, and what a relief to knock this yard work off my to do list.  He reminded me of how nice a well-tended yard looks, and how nice it would be for me to relax outside with the yard work done.   

     During the entire conversation, his focus was on my needs and my benefits. What also stood out was his sincerity.  He could see I needed help and he really wanted to be of service. How could I say no? I was thrilled to give him the job. He started with a simple question:  “Would you like help with your yard work?” but then he held to one simple focus – meeting my needs

     This man was executing his job search in the best possible way – a sincere focus on my needs. He could have asked for work because he needed the money.  He could have told me a sad tale about his employment status. He could have suggested my neighbors will complain, or implied since I am not doing the job, he will. There are all kinds of bad ways to ask for work.  Instead, he noticed my needs, and pointed out how he could meet them.  

     This is a wise strategy during any exchange with potential employers.  You want to focus on what you know they need, how you can benefit them, how you can fulfill their needs. This sounds simple enough. Yet to focus on someone else when you are anxious for a job and feeling pressure to be hired can be a challenge.

     The right focus will open up a conversation. Once in a dialogue, you can further show how you can help.  Consider some examples:

     Instead of “I am unemployed and looking for a job. Here is my resume. Where do I apply?” Refocus: “I notice you have an opening and you need some help in this area.  I have experience. I believe I would be able to help you in these ways...”

     When you see the “Help Wanted” sign in the window at the coffee shop, instead of saying “Hi, I need this job, where do I apply?” First go in and look around. Notice who already works there. Notice the customers and the food. Then Refocus: “I am great with people and I love the coffees you sell. I would be a great match for you and your business. I believe I’m the kind of person are you looking for to serve your customers.”  

     By pointing out how you meet the needs of the employer, you get their attention.    Focusing on their needs gives you an advantage in getting a job!  Just like me and my yard work today, employers have needs – they really want to find someone to help.  Show them through sincere focus that you are the perfect person for the job.

Be a giver and get that job!