I came across a press release that I wanted to share with the Tools community. It is included below. It shows just how many people are turning to the internet to find their next job opportunity – 18.8 Million!
Popular job search sites including CareerBuilder, Monster, Yahoo Hot Jobs, Indeed,and SimplyHired have all seen substantial increases in visitors. For more information on each, see my profile where links to each are included.
So what do all these numbers mean? A quote from the press release:
““Online job search resources provide a vital service to those in need of new job prospects and opportunities, and Americans are turning online for this assistance now more than ever.” Jack Flanagan, executive vice president of comScore.
Networking, a staple activity for any job search, has also taken to the internet. Social networking sites such as Linkedin, FaceBook and Twitter provide additional avenues to seek out positions. In fact, just this morning, Tori Johnson from Women for Hire described several success stores on Good Morning America where people received job offers through on-line networking.
But what about support and motivation....Coaching? Where does that come in? Can the internet also give job seekers the mental edge in this tight job market through coaching?
Yes! Coaching has also made its way to the internet! For those of you experiencing the Tools to Life program, you already know what I’m taking about! How many of you have already witnessed changes in your life with the core Tools to Life program? What about the results from the other programs offered at Tools?
Tools programs give participants what they need to succeed with their goals through on-line coaching! Starting with the daily video, audio, reading, exercises, train the brain, tips and advice and the all important "daily checklist" for success.
Not to mention support through blog participation, making friends, giving boosts, and participating in challenges and support groups. Additional inspiration comes by way of written inspirations as well as podcasts…..all by way of the internet!
But what about coaching for job searches?
Get A Job Tools provides the roadmap to job search success! Yes, it includes practical job search information. But more importantly it provides motivation and confidence building exercises, including plenty of affirmations to train your brain for success and a daily checklist to keep searchers motivated an on task with important steps to take for successful job searches. This is what will give participants the edge!
“Research suggests that the sense of connection and accountability leads to higher levels of success in a dramatically shorter amount of time than attempting to go it alone.”
The Tools to Life site takes the coaching in Get A Job Tools one step further. The Tools site and platform gives participants of all the programs a place to connect and build accountability. How many of you have experienced that sense of connection here at Tools? In how many ways?
Connection and accountability come through blogging where you are at with your search, struggles you face and victories you have. Add to that making on-line friends, joining challenges, and participating in support groups.
Additional accountability comes by way of honoring your initial commitment using the new commitment tool – where you can ask both tools friends and outside friends to assist in meeting your goals.
What’s great about on-line coaching at Tools is that you can participate when the time is right for you, 24/7/365, at a pace that works for you, and at the right place, at home or on the road – anywhere there is an internet connection.
Why not join the on-line trend and add on-line coaching to your job search? Check out Get A Job Tools. Make a commitment to yourself to complete the program and experience renewed confidence with your search.
Press Release
Job Search Ranks As Fastest Growing U.S. Online Category In 2008
As Job Losses Mount in Challenging U.S. Economy, Americans Turn to the Internet to Pursue New Opportunities
RESTON, VA, January 22, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of Americans’ usage of the job search category, the fastest growing content site category in 2008. The category has seen the number of visitors grow 51 percent to 18.8 million visitors, as layoffs mount and millions of Americans find themselves seeking new job opportunities. The final months of the year, which typically experience seasonal softness in job searching behavior due to the holidays, were instead some of the most heavily trafficked months of 2008.
CareerBuilder.com Job Search led the category with 9.1 million visitors, up 78 percent versus year ago, followed by Monster.com Job Search* with 6.7 million visitors (up 62 percent) , Yahoo! HotJobs Job Search with 5.6 million visitors (up 146 percent) and Indeed.com Job Search with 5.1 million visitors (up 88 percent). SimplyHired, Inc. had the strongest growth rate of the top ten sites in the category, growing 161 percent to 3.1 million visitors.
| Job Search Category December 2008 vs. December 2007 Total U.S. – Home/Work/University Locations Source: comScore Media Metrix |
| | Total Unique Visitors (000) |
| Dec-2007 | Dec-2008 | % Change |
| Total Internet : Total Audience | 183,619 | 190,650 | 4 |
| Job Search | 12,445 | 18,826 | 51 |
| CareerBuilder.com Job Search | 5,132 | 9,121 | 78 |
| Monster.com Job Search * | 4,131 | 6,693 | 62 |
| Yahoo! HotJobs Job Search | 2,282 | 5,605 | 146 |
| Indeed.com Job Search | 2,712 | 5,106 | 88 |
| Simply Hired, Inc. | 1,188 | 3,104 | 161 |
| JOB.COM Job Search | 731 | 1,237 | 69 |
| MSN Careers by CareerBuilder.com Job Search | 593 | 1,004 | 69 |
| AOL Find a Job by CareerBuilder.com Job Search | 504 | 856 | 70 |
| Jobs.net Job Search | 350 | 368 | 5 |
| Jobster.com Job Search | 186 | 365 | 97 |
*The December 2008 Monster.com Job Search data have been adjusted upward from 3.7 million unique visitors to 6.7 million unique visitors due to classification of additional Job Search-related URLs that were not originally included. With the inclusion of these URLs, Monster.com would have ranked #2 in the category. This revised definition will also be reflected in future months of Media Metrix data.
“While much of the U.S. economy is suffering, one online category that has performed significantly better than average during these challenging times is job search,” said Jack Flanagan, executive vice president of comScore. “Online job search resources provide a vital service to those in need of new job prospects and opportunities, and Americans are turning online for this assistance now more than ever.”
Women’s Share of Time Spent on Job Sites Sees Growth
comScore also conducted a profile of visitors to the job search category, based on various demographic segments’ share of minutes spent on Web sites in the category in December 2008 and compared it to the same month in 2007. This profile reveals which demographic segments were disproportionately affected by the current job market. Interestingly, the share of minutes spent by women in the category grew substantially, up 7.2 percentage points versus year ago.
“It’s possible that women are being either disproportionately affected by job losses, or perhaps are playing a more active role in the job searches of their spouses,” added Mr. Flanagan. “In addition, we could be seeing a phenomenon of more households needing to have dual wage earners, as consumers battle the economic crisis amidst a sharp reduction in the value of their assets and net worth.”
Other demographic segmen ts accounting for a substantially higher share of the time spent on job sites in December 2008 than in 2007 include people between the ages of 25-49 (up 4.8 percentage points), households making at least $75,000 (up 3.1 percentage points), households without children (up 4.7 percentage points), and those in the South Atlantic (up 8.5 percentage points) and West South Central (up 3.9 percentage points) census regions.
| Demographic Profile of Visitors to the Job Search Category December 2008 vs. December 2007 Total U.S. – Home/Work/University Locations Source: comScore Media Metrix |
| Demographic Segments | Share of Minutes in Category |
| Dec-2007 | Dec-2008 | Point Change |
| Gender | | | |
| All Males | 53.5% | 46.3% | -7.2 |
| All Females | 46.5% | 53.7% | 7.2 |
| Age | | | |
| Persons: Under 24 | 16.6% | 15.3% | -1.4 |
| Persons: 25-49 | 57.8% | 62.7% | 4.8 |
| Persons: 50+ | 25.5% | 22.0% | - 3.5 |
| Household Income | | | |
| Under $75,000 | 56.2% | 53.1% | -3.1 |
| $75,000+ | 43.8% | 46.9% | 3.1 |
| Presence of Children in Household | | | |
| Children: No | 42.0% | 46.6% | 4.7 |
| Children: Yes | 58.0% | 53.3% | -4.7 |
| Region (U.S.) | | | |
| West North Central | 6.5% | 7.2% | 0.7 |
| Mountain | 8.3% | 6.5% | -1.8 |
| Pacific | 14.3% | 10.9% | -3.3 |
| |
